Job Description

How to Apply

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System will also view open positions and apply within Workday by searching for Find Jobs for Students. All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through My Draft Applications located on your Candidate Home page.

Job Details

Type of Position: Professional Staff - Project/Program Administration

Workstudy Position: No

Job Type: Regular

Work Shift: Day Shift (United States of America)

Sponsorship Available: No

Institution Name: University of Arkansas at Fort Smith

Department: Marketing & Communications

About the University

The University of Arkansas - Fort Smith is a dynamic, mid?sized public university thats redefining higher education. Were on a mission to provide transformative, hands?on learning experiences for students of all backgrounds and aspirations. Our multi?faced approach to education offers a wealth of opportunities, with over 70 academic programs, including certificates, associate, bachelors, and masters degrees. Were committed to building a diverse community that mirrors Arkansass rich tapestry, reflecting our dedication to serving the states varied population while enhancing the quality of our institution.

Benefits

The benefits package includes university contributions to health, dental, life, and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10 percent of employee salary.

About Fort Smith, Arkansas

Nestled along the Arkansas River, this vibrant city offers a perfect blend of history, culture, and natural beauty. Immerse yourself in the rich heritage of the Old West at the Fort Smith National Historic Site, explore the eclectic local art scene, or take a scenic stroll along the picturesque riverfront trails. With a welcoming community, diverse dining options, and a thriving downtown, Fort Smith is the ideal destination for history enthusiasts and those seeking modern amenities.

Position Summary

The Photographer/Videographer serves as a primary visual storyteller for the University of Arkansas Fort Smith. This position develops photo and video content that advances the universitys brand, supports student recruitment, and strengthens engagement across web, social media, and institutional marketing channels. The role requires a creative professional who understands brand strategy, content strategy, and narrative?based marketing. The Photographer/Videographer exercises initiative in identifying stories and planning shoots while working under the creative direction of marketing leadership and collaborating closely with the marketing and creative teams.

Qualifications

• Hold a bachelors degree in photography, film, digital media, communications, marketing, journalism, or a related field. Equivalent professional experience may be considered.
• Have at least two years of professional photography and videography experience, preferably in marketing, higher education, or a related field.
• Demonstrate a strong creative portfolio showing narrative storytelling, technical proficiency, and versatility across photo and video projects.
• Have experience producing content for web and social platforms.
• Possess advanced proficiency with DSLR or mirrorless cameras, lighting setups, and audio capture equipment.
• Be proficient in Adobe Lightroom, Photoshop, and Premiere Pro or comparable tools.
• Hold a valid drivers license.

Preferred Qualifications

• Three or more years of professional experience in marketing or higher education.
• Experience developing or executing content strategy for YouTube or similar platforms.
• Experience producing content for recruitment or enrollment marketing.
• Experience guiding student photographers, videographers, or interns.
• Familiarity with motion graphics and simple animation in After Effects or comparable programs.
• Experience with digital asset management systems.
• FAA Part 107 drone certification or willingness to obtain certification if role responsibilities require it.

Essential Job Duties and Responsibilities

• Create high quality photography and video content that highlights UAFS students, academic programs, campus life, alumni success, and community partnerships.
• Produce engaging visual stories that support recruitment, brand awareness, and strategic marketing campaigns.
• Plan, script, storyboard, and execute video projects for YouTube, web, and social media.
• Develop and manage a YouTube content strategy aligned with marketing goals, optimizing content for audience retention, thumbnails, metadata, and performance.
• Capture both planned and candid imagery that authentically reflects the diversity and energy of the UAFS community.
• Edit videos to produce polished, platform?appropriate content for various channels including YouTube, Instagram, Facebook, and university web pages.
• Collaborate with marketing and communication strategists, designers, writers, and web staff to ensure visuals support messaging, accessibility, and brand standards.
• Prepare images and video clips tailored for digital advertising, email marketing, landing pages, and social media campaigns.
• Serve as a visual brand steward ensuring consistent application of UAFS brand standards across all imagery.
• Provide direction and feedback to student workers or interns, ensuring quality and brand alignment.
• Maintain an organized archive of digital assets, including metadata, releases, and file naming conventions.
• Maintain photography and video equipment and recommend updates or replacements.
• Regularly communicate with campus partners to identify emerging stories, shoot opportunities, and recruitment?oriented content needs.
• Maintain a positive work atmosphere by acting and communicating in a manner that fosters teamwork.
• Occasional evenings and weekends required for events and time sensitive projects.
• Other duties as assigned.

Knowledge, Skills and Abilities

• Strong storytelling ability with skill in translating marketing messages into compelling visual narratives.
• Proactive and self?motivated work style with the ability to anticipate needs, manage time, and move projects forward with minimal supervision.
• Advanced technical knowledge of photography, videography, lighting, and audio capture.
• Strong editing skills using Adobe Creative Cloud software.
• Knowledge of social media and YouTube content strategy, audience behavior, and best practices.
• Strong interpersonal skills and the ability to collaborate with faculty, staff, students, and community partners.
• Ability to maintain organized digital assets and follow structured archiving procedures.
• Knowledge of accessibility considerations for visual content including captions and descriptive text.
• Strong attention to detail, problem?solving skills, and the ability to adapt to changing priorities.

Additional Information

Working Relationships: Works in a dynamic team of marketing professionals, creatives, faculty, staff, and students in a fast?paced environment. Frequent contact with employees, students, and external partners.

List Employees Supervised: May provide direction to student photographers, videographers, or interns. No full?time employees supervised.

Special Job Dimensions

• Occasional evening and weekend work required.
• Work includes both indoor and outdoor environments and may require working in a variety of weather conditions.
• Position requires the ability to carry and move photography and video equipment.
• Some local travel required for off campus shoots or recruitment related storytelling.

Background Check Requirements

Criminal background check, MVR (Motor Vehicle Registry) check, and any screenings required by university policy for media roles involving student interaction.

Salary Information

$56,000

Required Documents to Apply

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Other (see special instructions for details), Resume

Optional Documents

None.

Special Instructions to Applicants

Please include a link to an online portfolio demonstrating photography and videography work.

Recruitment Contact Information

HR
479-788-7080

Application Submission

All application materials must be uploaded to the University of Arkansas System Career Site Please do not send to listed recruitment contact.

Pre?employment Screening Requirements

Child Maltreatment, Criminal Background Check, Motor Vehicle Reports Check. This position may be subject to a pre?employment criminal background check, sex offender registry check, financial history background check, and/or drug screening. A criminal conviction or arrest pending adjudication and/or adverse financial history alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background checks and drug screening information will be used in a confidential, non?discriminatory manner consistent with state and federal law.

Equal Opportunity Statement

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX may be sent to the Universitys Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment. All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Physical Activity Requirements

Constant Physical Activity: N/A
Frequent Physical Activity: N/A
Occasional Physical Activity: N/A

Benefits Eligibility

Yes

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Job Tags

Full time, Casual work, Work at office, Local area, Immediate start, Visa sponsorship, Shift work, Day shift, Afternoon shift,

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